Expanding Volunteer Vacation Participation An Exploratory Study on the Mini-Mission Concept
DOI: 10.1080/02508281.2003.11081419
Title: Expanding Volunteer Vacation Participation An Exploratory Study on the Mini-Mission Concept
Journal Title: Tourism Recreation Research
Volume: Volume 28
Issue: Issue 3
Publication Date: January 2003
Start Page: 73
End Page: 82
Published online: 12 Jan 2015
ISSN: 0250-8281
Author: Sally Brown President, Ambassadair Travel Club, President/Founder of Ambassadors for Children, Ph.D. Studenta & Alastair M. Morrison Ph.D. Distinguished Professor of Hospitality and Tourism Management, Associate Dean for Learning and Director of International Programsb
a Department of Hospitality and Tourism Management, Purdue University, 7337 W. Washington Street, Indianapolis, Indiana 46231, USA, e-mail:
b School of Consumer & Family Sciences, 111A Stone Hall, 700 W. State Street, Purdue University, West Lafayette, Indiana 47907-2059, USA. e-mail:
Abstract: There has been a considerable growth in the volunteer vacation concept in the U.S. since around the mid—1980s. The increased demand has been attributed to an increased sense of global awareness among the Baby Boom generation, along with a growing willingness to make a contribution to other societies while on vacation. This study consisted of two parts, the first of which was an identification and description of some of the major organizations in the U.S. providing volunteer vacation opportunities. Next the concept of the mini-mission or ‘mission lite’ was described as a potential means for tour operators to build volunteering into itineraries. An exploratory study was conducted to determine the potential demand for the mission lite concept, which could be instrumental in significantly Expanding participation in volunteer vacations in the future. A survey was conducted among a sample of members of the Ambassadair Travel Club, the largest organization of its type in the U.S. The study's results indicated considerable potential demand for adding a volunteer component as part of tire overall vacation experience. Tire activities in which the respondents had the greatest interest in participating on volunteer vacations were arts and crafts, chaperoning orphans, educational activities, building projects, physical fitness activities, and medical assistance. There appeared to be certain characteristics of those who are likely to be more interested in volunteer vacation participation. These included people who volunteer in their home communities, and those with higher levels of education, especially postgraduate degrees. Additionally, those who vacation more frequently and with higher household incomes may be more likely to participate.
Accepted: 12 Oct 2003

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