Senior Pleasure Tourists: Examination of Their Demography, Travel Experience, and Travel Behavior Upon Visiting the Bangkok Metropolis
DOI: 10.1080/15256480903088105
Title: Senior Pleasure Tourists: Examination of Their Demography, Travel Experience, and Travel Behavior Upon Visiting the Bangkok Metropolis
Journal Title: International Journal of Hospitality & Tourism Administration
Volume: Volume 10
Issue: Issue 3
Publication Date: August 2009
Start Page: 197
End Page: 212
Published online: 5 Aug 2009
ISSN: 1525-6480
Author: Adarsh Batraa*
Affiliations:
a Graduate School of Business , Assumption University of Thailand , Bangkok, Thailand
Abstract: The Senior travel market has become an increasingly important area of interest to travel agents. This study examines Senior travellers based on their travel experience, behavior, and overall experience on visiting Thailand, in terms of their age, marital status, and education. In this study, a sample of 384 Senior foreign tourists responded to a survey carried out at the Bangkok International airport. Seniors are shown not to be a uniform conservative market, which has implications for product development. Profiles differed in the priority attached to travel experience factored into health, safety, language, itineraries, and general conditions in connection with travel. Travel behavior of Seniors also differs in terms of types of tour, lodging preference, outdoor activity, mode of transportation, type of information used, and people travelled with. Recommendations based on these findings have strategic implications for travel companies and travel organizers.
Accepted: 29 Jan 2008

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