Title: What Is Qualitative Research?
Journal Title: Qualitative Research Reports in Communication
Volume: Volume 8
Issue: Issue 1
Publication Date: October 2007
Start Page: 21
End Page: 28
Published online: 11 Oct 2007
Abstract: The defining nature and characteristics of qualitative research are surveyed in this article, which identifies key distinctions between method and methodology. The authors note that qualitative research is primarily concerned understanding human beings' experiences in a humanistic, interpretive approach. Issues of research design differences between quantitative and qualitative research are traced with an emphasis on identifying diverse methodologies, including those focusing on analysis of text, and diverse forms of data collection along with criteria for evaluating qualitative research.
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