Performance Visualization and Behavioral Disruption: A Clarification
DOI: 10.1080/08934210500084271
Title: Performance Visualization and Behavioral Disruption: A Clarification
Journal Title: Communication Reports
Volume: Volume 18
Issue: Issue 1-2
Publication Date: April 2005
Start Page: 55
End Page: 63
Published online: 16 Feb 2007
ISSN: 0893-4215
Author: Joe Ayresa
Affiliations:
a Professor Emeritus in the School of Communication at Washington State University , Pullman, WA 99164‐2520, USA E-mail:
Abstract: Current data suggest that performance visualization is an effective way to reduce communication apprehension (Ayres, Hopf, & Ayres 19978. Ayres , J. , Hopf , T. and Ayres , D. M. 1997. “Visualization and performance visualization: Applications, evidence, and speculation”. In Avoiding communication , 2nd ed., Edited by: Daly , J. A. , McCroskey , J. C. , Ayres , J. , Hopf , T. and Ayres , D. M. 401–402. Cresskill, NJ: Hampton Press.

View all references
), but performance visualization has not been as effective in reducing behavioral disruption as might be expected (Ayres & Hopf, 19925. Ayres , J. and Hopf , T. S. 1992. Visualization: Reducing speech anxiety and enhancing performance. Communication Reports, 5: 1–10.
[Taylor & Francis Online]
View all references
; Ayres et al. 19959. Ayres , J. , Ayres , D. M. , Grudzinskas , G. , Hopf , T. , Kelly , E. and Wilcox , A. A. 1995. A component analysis of performance visualization. Communication Reports, 8: 185–192.
[Taylor & Francis Online]
View all references
). One reason for this seems to be the way the rigidity and agitation (Mulac & Sherman, 1973) have been treated in these investigations. In effect, researchers exposed people to performance visualization regardless of whether they exhibited rigid or agitated behavior and then reported whether changes occurred in both of these variables. That procedure is questionable because any person who exhibits rigidity will by definition not exhibit agitation. In order to examine the impact of this confounding factor in work on performance visualization, two studies were undertaken. The first study focused on rigidity and the second on agitation. These studies suggest that performance visualization is more effective in reducing agitation and rigidity than previous research suggests.

Please Share this Paper with friends:
Comment
No.
Comment Content
User Name
Date
Post new Comment
UserName