Journal of Strategic Marketing
Journal of Strategic Marketing
Journal Title: Journal of Strategic Marketing
ISSN: 0965-254X
ISSN Online: 1466-4488
Publication Frequency: 7 issues per year
Impact Factor:
Five Year Impact Factor:
Source Normalized Impact per Paper (SNIP):
SCImago Journal Rank (SJR):
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Aim & Scope:

Journal of Strategic Marketing publishes papers on key aspects of the interface between marketing and strategic management. It is a vehicle for discussing long-range activities where marketing has a role to play in managing the long-term objectives and strategies of companies. The objectives of the Journal are as follows:

To bridge the disciplines of marketing and strategic management, and to address the development of knowledge concerning the role that marketing has to play in the management of strategy. To provide a vehicle for the advancement of knowledge in the field of strategic marketing and to stimulate research in this area. To consider the role of marketing as an orientation of management at the strategic level of organizations. Explore the overall management of the marketing function within total corporate management, with particular focus on issues of concern to marketing managers, directors and vice presidents. To publish state of the art papers, empirical research results, practical aspects of theory, case studies, new methodological developments, conceptual developments, and to encourage published discussion on articles.

Issues that the Journal of Strategic Marketing covers include:

Marketing philosophy in corporate management. The role of marketing in strategic planning. Marketing information systems in relation to company wide needs. Market and industry stakeholder needs. International strategies. SBU analysis and decision making. Marketing related synergies. Integrating marketing planning with strategic planning. The management of marketing-led change. The development and utilization of marketing plans. Resource allocation in strategic and marketing plans. HRM related to marketing personnel. The implementation of strategic and marketing plans. Marketing effectiveness at the operational and strategic levels. The utilization and development of control systems. Relationship Marketing

Peer Review Policy
All articles in this journal have undergone editorial screening and double-blind peer review.


Subjects Covered & Scope: Business, Management and Accounting; Consumer Behaviour; Economics, Finance, Business & Industry; International Marketing; Marketing; Supplementary material
Editor Board:
Editors
Carolyn Strong
Cardiff University Business School, UK
 
Swansea University, UK

Editorial Board
Ravi Achrol - The George Washington University, USA
James C. Anderson - Northwestern University, USA
Michael J. Baker - University of Strathclyde, UK
Sundar Bharadwaj - Emory University, USA
Douglas Brownlie - University of Stirling, UK
David Carson - University of Ulster, UK
Leslie de Chernatony - Aston Business School, UK
Martin G. Christopher - Cranfield University, UK
Bruce Clark - Northeastern University, USA
David W. Cravens - Texas Christian University, USA
Vicky Crittenden - Boston College, USA
Adamantios Diamantopoulos - University of Vienna, Austria
O. C. Ferrell - Anderson School of Management, USA
Rajiv Grover - The University of Georgia, USA
Evert Gummesson - Stockholm University, Sweden
Graham Hooley - University of Aston, UK
Michael D. Hutt - Arizona State University, USA
Subhash C. Jain - University of Connecticut, USA
Bernard Jaworski - Claremont Graduate University, USA
Roger Kerin - Southern Methodist University, USA
Ajay Kohli - Georgia Institute of Technology, USA
Philip Kotler - Northwestern University, USA
Mary Lambkin - University College Dublin, Ireland
Leonidas C. Leonidou - University of Cyprus, Cyprus
Ajay Menon - Colorado State University, USA
Anil Menon - IBM Corporation, USA
Vince-Wayne Mitchell - Cass Business School, UK
Michael Mokwa - Arizona State University, USA
Christine Moorman - Duke University, USA
Neil A. Morgan - Indiana University, USA
John Narver - University of Washington, USA
William Perreault - The University of North Carolina at Chapel Hill, USA
William M. Pride - Texas A&M University, USA
Paul Root - Florida International University, USA
Bodo B. Schlegelmilch - Wirtschafts Universitat, Austria
Stanley F. Slater - University of Colorado, USA
P. Rajan Varadarajan - Texas A&M University, USA
Douglas Vorhies - University of Mississippi, USA
Oliver Yau - University of Hong Kong, Hong Kong

Founding Editor
Gordon Greenley - Aston Business School, UK

Abtracting & Indexing: Journal of Strategic Marketing is abstracted and indexed in:

ABI/Inform; EBSCOhost; Emerald Management Reviews; International Bibliography of Periodical Literature; International Management Database;OCLC; PsycINFO; Scopus; Swets Information Services; and Thomson Gale.

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