Journal of Nonprofit & Public Sector Marketing
Journal of Nonprofit & Public Sector Marketing
Journal Title: Journal of Nonprofit & Public Sector Marketing
ISSN: 1049-5142
ISSN Online: 1540-6997
Publication Frequency: 4 issues per year
Impact Factor:
Five Year Impact Factor:
Source Normalized Impact per Paper (SNIP):
SCImago Journal Rank (SJR):
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Aim & Scope: The Journal of Nonprofit & Public Sector Marketing is a peer reviewed journal devoted to the study of the adaptation of traditional marketing principles for use by nonprofit organizations and government agencies. The journal is broadly interested in the variety of topics included in the domain of nonprofit marketing, including donor and volunteer recruitment and retention, political marketing, social marketing, marketing strategy and planning, Internet marketing for nonprofit organizations, public relations, media planning, and so forth. Contributors of articles typically come from academic backgrounds. However, the articles are written in an accessible style to benefit a scholarly and practitioner readership. The journal is vital reading for a variety of professionals. Marketing professionals, scholars, and researchers from such disciplines as leisure services -- parks, recreation, tourism, public relations, higher education administration, and health care -- will discover a wealth of valuable information in JNPSM. An outstanding review board has been assembled which consists of many of the scholars who have been leaders in the initial development of marketing thought in the nonprofit and public sector. The journal presents peer-reviewed primary research and abstracts and indexes of current research published elsewhere.

Subjects Covered & Scope: Advertising; Business, Management and Accounting; Corporate Social Responsibility & Business Ethics; Economics, Finance, Business & Industry; Marketing; Marketing Communications; NonProfit Management; Public & Nonprofit Management; Supplementary material
Editor Board: EDITOR
Gillian Sullivan Mort
Professor of Marketing,
School of Management,
La Trobe University, Australia
Roger Bennett - London Metropolitan University , United Kingdom
Ida Berger - Ryerson University, Canada
Manfred Bruhn - University of Basel, Switzerland
José Luis Vázquez Burguete - Universidad de León , Spain
Tony Conway - University of Salford, United Kingdom
Peggy Cunningham - Dalhousie University, Canada
Clare D'Souza - La Trobe University, Australia
Christine Domegan - National University of Ireland Galway, Ireland
Stacy Landreth Grau - Texas Christian University, U.S.A.
John Hanson - North Shore University Health-System Foundation, U.S.A.
Derek N. Hassay - University of Calgary, Canada
Bernd Helmig - University of Mannheim, Germany
Toni Hilton - University of Westminster , United Kingdom 
Sandra Jones - Australian Catholic University, Australia
Anne Lavack - University of Regina, Canada
Jörg Linenmeier - University of Freiburg, Germany
Charles Madden - Baylor University, U.S.A.
Judith Madill - University of Ottawa, Canada  
Agnes Meinhard - Ryerson University, Canada
Gonzalo Diaz Meneses - Universidad de Las Palmas de Gran Canaria, Spain
Silke Michaloki - University of Hamburg, Germany
Sandra Mottner - Western Washington University , U.S.A.
Aron O’Cass - University of Tasmania, Australia
Barry O’Mahony - Victoria University, Australia
Paulette Padanyi - University of Guelph, Canada
John Peloza - Simon Fraser University, Canada
Michael Jay Polonsky - Deakin University , Australia
Ali Quazi - University of Canberra, Australia
Sridhar Samu - Indian School of Business, India
Adrian Sargeant - The Center on Philanthropy at Indiana University, U.S.A.
Wendy Scaife - Queensland University of Technology, Australia
Maria May Seitanidi - Brunel Business School , United Kingdom
Michal Ann Strahilevitz - Golden Gate University, U.S.A
Mary Tschirhart - North Carolina State University , U.S.A.
Judith H. Washburn - University of Tampa, U.S.A.
Richard D. Waters - North Carolina State University, U.S.A.
Jay Weerawardena - University of Queensland, Australia
Matthew Wood - University of Brighton, United Kingdom

Abtracting & Indexing: Abstracted and/or indexed in: De Gruyter Saur; IBZ - Internationale Bibliographie der Geistes- und Sozialwissenschaftlichen Zeitschriftenliteratur; EBSCOhost; Academic Search Complete; Business Source Complete; Current Abstracts; Education Source; Library, Information Science & Technology Abstracts (LISTA); MasterFILE Complete; PsycINFO; SocINDEX; TOC Premier; Elsevier BV; Scopus; National Library of Medicine; PubMed; OCLC; ArticleFirst; Ovid; ProQuest; ABI/INFORM Complete; PAIS International; and Worldwide Political Science Abstracts.
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