Journal of Promotion Management
Journal of Promotion Management
Journal Title: Journal of Promotion Management
ISSN: 1049-6491
ISSN Online: 1540-7594
Publication Frequency: 5 issues per year
Impact Factor:
Five Year Impact Factor:
Source Normalized Impact per Paper (SNIP):
SCImago Journal Rank (SJR):
Cheif Editor:
Aim & Scope:

JPM Aims & Scope

The Journal of Promotion Management is a peer-reviewed publication committed to publishing scholarly research findings that have a high impact on the field of promotion management.The journal aims to keep you up-to-date by publishing cutting edge research papers that close the gap between future business needs and current business practices. We are actively encouraging global contributions from scholars across the broad domain of marketing, communication, management and innovation among others. We welcome novel and ground-breaking contributions concerning all aspects of promotion management.

The Journal of Promotion Management is an essential resource for professionals, educators, and students. Each issue of the journal includes conceptual as well as empirical research papers providing the reader with concerns and perspectives on emerging business trends and practices. Articles will provide the kind of information that will help you in practice or provide a foundation for future research or class discussions.

Peer Review Policy: All research articles in this journal have undergone rigorous peer review based on initial editor screening and anonymous refereeing by at least two peers.

Features of the Journal of Promotion Management include:

Qualitative and quantitative empirical papers with complete data analysis. Case studies that discuss the relevance of the case to practitioners and academicians. Theoretical papers dealing with the development of models pertaining to basic or applied research concepts.

Topics of interest examples:

Promotion mix (advertising, personal selling, sales promotion, interactive and direct marketing, public relations) Marketing and corporate communication management
Product and brand management Social marketing, internet and business communication Supply chain management Consumer, employee and other stakeholders behavior and motivation Perceptions studies Persuasion and social influence studies Innovation and knowledge management Promotional management strategy development, implementation, and evaluation Promotion management practices Behavioral issues of promotion and advertising campaigns Communication management and theories in promotion and advertising campaigns Integrated marketing communication Customer relationship management
Subjects Covered & Scope: Advertising; Advertising Industry; Business, Management and Accounting; Economics, Finance, Business & Industry; Industry & Industrial Studies; Internet / Digital Marketing / e-Marketing; Marketing; Marketing Communications; Media, Information & Communication Industries; Public Relations; Retail Marketing; Sales; Supplementary material
Editor Board: Editor in Chief
Hooshang M. Beheshti
Radford University
Associate Editors
Ian Phau– Curtin University of Technology, Perth, Australia
Klement Podnar – University of Ljubljana, Ljubljana, Slovenia
Esmail Salehi-Sangari–  Royal Institute of Technology, Stockholm, Sweden
George Spais – Graduate Technological Educational Institute of Western Greece, Ilia, Greece
Editorial Advisory & Review Board
Abbas Ali – Indiana University of Pennsylvania, Indiana, PA
Douglas A. Amyx - Louisiana Tech. University, Ruston, LA
Ron Anderson – University of Texas at Austin, Austin, TX
Geoffrey Bick - University of Cape Town, Cape Town, South Africa
Allen Bures – Emeritus, Radford University, Radford, VA
Hwiman Chung - New Mexico State University, Las Cruces, NM
Frank E. Dardis - Pennsylvania State University, Philadelphia, PA
Lisa T. Fall – University of Tennessee, Knoxville, TN
Basyouni Hamada – Cairo University, Cairo, Egypt
Mitchell L. Hamilton - Loyola Marymount University, Los Angeles, CA
Stefan Hoffmann – Technical University of Dresden, Dresden, Germany
Kun-Huang Huarng – Feng Chia University, Taichung, Taiwan
Morris Kalliny – St. Louis University, St. Louis, MO
Erdener Kaynak - Pennsylvania State University at Harrisburg
Erdogan Koc - Balikesir University, Balikesir, Turkey
Kwon Kyoung-Nan – Ajou University, Suwon, Republic of Korea
Rob Law – Hong Kong Polytechnic University, Hong Kong
James J. Lollar – Radford University, Radford, VA
Francisco Mas-Verdú – Polytechnic University of Valencia, Valencia, Spain
Steven McClung – Mercer University, Macon, GA
Yioula Melanthiou - University of Nicosia, Cyprus 
Soonhong Min – Yonsei University, Seoul, Korea
Rana Mostaghel - Linnaues University, Växjö, Sweden
Richard Alan Nelson - Editor Emeritus,University of Nevada, Las Vegas
Pejvak Oghazi - Linnaues University, Vaxjo, Sweden
Enric Ordeix – Ramon Llull University, Barcelona, Spain
Domingo Reberio – University of Valencia, Valencia, Spain
A. M. Sakkthivel - Sur University College, Sur, Sultinate of Oman
Jeremy J. Sierra – Texas State University, San Marcos, TX
Rajesh K. Srivastava - University of Mumbai, Mumbai, India
Julie V. Stanton - Pennsylvania State University, Media, PA
Guido H. Stempel III – Emeritus, Ohio University, Athens, OH
David Stewart – Loyola Marymount University, Los Angeles, CA
Elnora W. Stuart - University of South Carolina Upstate, Spartanburg, SC
Armagan S. Tarim – Hacettepe University, Ankara, Turkey
Demetris Vrontis – University of Nicosia, Nicosia, Cyprus
Liangyan Wang – Antai Management School, Shanghai, China
Richard D. Waters - University of San Francisco, San Francisco, CA
Arch G. Woodside – Boston College, Boston, MA
Joel K. Worley – Worley and Associates Consulting, Colorado Springs, CO
Li Xu – Old Dominion University, Norfolk, VA
Judy Zaichkowsky – Simon Fraser University, British Columbia, Canada
Qinghua Zhu – Dalian University of Technology, Dalian, China
Abtracting & Indexing:

Journal of Promotion Management is abstracted and indexed in the following services: EBSCOhost Online Research Databases; International Bibliography of the Social Sciences (IBSS); Index Copernicus; JournalSeek; LexisNexis; OCLC ArticleFirst; Electronic Collections Online; ProQuest; Scopus; SwetsWise All Titles; Cabell's Directory of Publishing Opportunities in Management & Marketing; SCImago Journal & Country Rank (SJR); Australian Business Dean Council (ABDC); Excellence in Research for Australia (ERA); VHB-JOURQUAL3 (German Academic Association for Business Research); the Danish Bibliometric Research Indicator (BFI); German National Library ofEconomics, ZBW); Electronic Journals Library (EZB) and EconBiz.

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